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Search & Shopping

Reach people who are already looking

Search, Performance Max and Shopping campaigns built around profit, not clicks.

To the first rebuild
7 daysTo the first rebuild
Optimisation rhythm
WeeklyOptimisation rhythm
Account ownership
YoursAccount ownership
Overview

How we run Google Ads.

On Google, the demand already exists. Someone has a problem and types it in. The only question is whether your business is the answer they see.

We build accounts around margin. Structure, keywords, bidding and landing pages all answer one question: what does the next dollar of spend bring back? If we cannot measure it, we do not run it.

What you get

  • Spend that follows profit, not clicks
  • Account structure that scales without a rebuild
  • Conversion tracking you can trust
  • Weekly search term and negative keyword work
  • Ads and landing pages tested together
Features

The parts that make the difference.

None of this is an optional extra. It is the standard for every client we take on.

Structure by intent

Campaigns are split by buying intent and margin, so budget moves toward what earns it.

Tracking you can trust

Server-side and enhanced conversions set up correctly, then tested end to end before launch.

Bidding under control

Target ROAS and portfolio strategies tuned to your real margin, not a platform default.

Shopping and feeds

Product feeds cleaned and split, so your best products get the budget they deserve.

Pages that match the ad

The ad and the page make the same promise. That gap is where most accounts lose money.

Reporting that decides

One dashboard, the numbers that drive action, and a short written view every week.

Process

How the first ninety days go.

Account review

We open the account, the analytics and the margins, then tell you what is actually true.

Fix the data

Tracking is corrected before budget moves. Optimising against broken numbers is expensive.

Rebuild and launch

Campaigns are rebuilt around intent and margin, then launched with controlled spend.

Scale and protect

Winners get more budget. Losers get cut. The account is kept from drifting back.

Send us the account.

We will tell you what we would change in the first week, and what it is likely to be worth.